http://www.joellim.com Sun, 07 Feb 2010 08:43:08 +0000 http://backend.userland.com/rss092 en The Panasonic Toughbook series promises to withstand a barrage of intense tests. They are, in fact, built to pass the US military's toughness tests. Drops. Spills. Heat. Cold. Compression. The Toughbook conquers all. What kind of users would go for Toughbooks? Okay, obvious ones include construction site workers, policemen, soldiers and ... http://www.joellim.com/2010/02/07/toughbook-the-punishers-notebook-of-choice/#utm_source=rss&utm_medium=rss&utm_campaign=toughbook-the-punishers-notebook-of-choice Funny video showing a gutsy and audacious old lady :) that didn't make it to the shoot :( The finished commercial is below: Her silly 'acting' in the casting studio proved to be a viral hit. Would you prefer to watch her more often than the finished commercial? Unscripted trumps scripted. http://www.joellim.com/2010/01/23/crazy-old-lady-from-xbox-ad-casting/#utm_source=rss&utm_medium=rss&utm_campaign=crazy-old-lady-from-xbox-ad-casting The best digital marketing in the world: - Will treat people like people. And not 'users'. To add, people never talk to organisations. We talk to people. Say hi to Mick. - Will be conversant in online and offline communication and their nuances. People are not online 24/7. They drive. Play. Dine. ... http://www.joellim.com/2009/12/19/how-does-your-digital-marketing-stack-up/#utm_source=rss&utm_medium=rss&utm_campaign=how-does-your-digital-marketing-stack-up Dropbox is one nifty online app. Download it and it creates a dropbox folder on your computer. You have a username and password. Whatever you plonk into your local folder will magically be found on your online dropbox. Okay, uploaded in the background, but no less magical to the user. ... http://www.joellim.com/2009/11/11/if-only-all-apps-were-as-usable-as-dropbox/#utm_source=rss&utm_medium=rss&utm_campaign=if-only-all-apps-were-as-usable-as-dropbox Amazing statistics about digital media. http://www.joellim.com/2009/10/04/amazing-digital-media-statistics/#utm_source=rss&utm_medium=rss&utm_campaign=amazing-digital-media-statistics How does a creative stay in the game for the long run? More critically, how does one stay fresh and ahead of the pack? You are only as good as your next idea – so the saying goes – so here are a few tips to help you maintain the ... http://www.joellim.com/2009/09/29/outwit-outlast-outplay-how-to-be-a-creative-survivor/#utm_source=rss&utm_medium=rss&utm_campaign=outwit-outlast-outplay-how-to-be-a-creative-survivor Don’t you hate spending several hours sifting through gianormous amounts of data, spending heaps of time in research, and then taking ages to type out a strategic brief that will have a 0.0001% chance of being read? Reality check: clients are more interested in the strategic summary more than anything else. ... http://www.joellim.com/2009/09/29/faster-focussed-a-case-for-rapid-prototyping-for-web-design/#utm_source=rss&utm_medium=rss&utm_campaign=faster-focussed-a-case-for-rapid-prototyping-for-web-design "...while advertisers can buy reach, engagement cannot be bought. It must be earned through smart targeting and a willingness to create something more than an ad." -- Razorfish whitepaper http://www.joellim.com/2009/09/23/engagement-must-be-earned/#utm_source=rss&utm_medium=rss&utm_campaign=engagement-must-be-earned Can I do this? I’m faced with a long climb, will I be good enough? Will I need to prove myself again? Wouldn’t it be nicer to go home and settle for the easier way? Here, I’ll need to thaw the ice. Show myself strong. Help those who don’t understand ... http://www.joellim.com/2009/09/11/home-and-here/#utm_source=rss&utm_medium=rss&utm_campaign=home-and-here The purpose of a strategy is to arrive at the best solution possible within a set time frame. Therefore, the strategist should not waste time with in-depth analysis and documentation. A brief overview of key data and factors will be enough to give the strategist an understanding of the major ... http://www.joellim.com/2009/09/06/rapid-prototyping-for-web-design/#utm_source=rss&utm_medium=rss&utm_campaign=rapid-prototyping-for-web-design