Copywriter meets web 2.0

Art?

joel.lim — Wed, 27 Aug 2008 05:15:00 +0000

I sometimes daydream about seriously changing my vocation. From copywriter to art director. I seem to feel that art directors have more fun. Sure, they work long hours crafting, but look at the end result. A beautiful, concise layout; tension on a page that passersby can’t help but notice. It may mean starting at a lower rung of the agency ladder. But if I’m going to morph myself into a digital creative, or at least have the skills of one, I find art direction an avenue that will make me more hire-able anywhere in the world. How did I become a copywriter in the first place? By default, as I didn’t possess a formal art education. But year-in-year-out in agencies, I have picked up the thinking of art directors. What I lack is the experience of actually doing art and training in graphic software — which, as perfect as it seems, is what I’m busy with now at uni.

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joel.lim — Wed, 23 Jul 2008 01:30:00 +0000

My friends Andrew and Michelle,

Deepest sympathy regarding the passing of your dear mother (and mum-in-law).
The sanctuary on earth for broken hearts opens its doors to you.
May you find consolation in all that is eternal, all that is loving, and all that is strong.

From Viola and Joel

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“Why you’d love to work in advertising”

joel.lim — Fri, 11 Jul 2008 06:36:24 +0000

Behind closed doors, men and women with pen and paper do nothing all day but dream of new ways to tell you why you’d love something very much.

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A new home

joel.lim — Wed, 02 Jul 2008 23:29:23 +0000

After days of taking the bus, looking for accommodation online, walking all over the place, we have finally booked a place to live!

Yesterday, we were at Kelvin Grove, which is where QUT is located, and we found and signed a six-month lease beginning July 7th. Our apartment is called Central Kelvin Grove Village Centre Residences and it is literally across the street from the Creative Industries Precinct where I’ll be studying. It’s also a five-minute walk to the bus stop and a 10-minute ride to the city centre.

Our apartment is a split floored unit with one bedroom. That is, there’s a staircase that leads from the living/dining room to an upper area that fits a bed and some furniture. The upper deck has no walls or doors, just railings. For privacy, so people downstairs can’t look at our bedroom upstairs, we’ll be getting some Japanese shutters of some sort. There’s a patio outside where washing can be done.

Overall, the apartment is not very big, but it doesn’t look tiny because of the high 1.5 storey ceiling. The unit is a floor above the retail outlets below. There are cafes, restaurants and even a Woolworths. We were happy to find an ANZ bank ATM below. This week, we’ll be looking for some white goods and simple furniture as the unit is partially furnished.

I will post some photos on Ovi as soon as we move in and get settled a bit. Miss all back in Malaysia :)

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BMW launches GINA concept car. How can this innovation in auto design be used in other fields?

joel.lim — Thu, 12 Jun 2008 15:19:32 +0000

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Stigma

joel.lim — Wed, 11 Jun 2008 03:34:00 +0000

When the gathering becomes uncomfortable to me in the strongest sense of the word. When attachment cannot overcome feelings of jadedness or the life-sucking sense of directionlessness anymore. When I cannot see nor embrace the prophetic silver lining of the gathering. That is when I must preserve my sanity, follow my heart and seek.

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Whitevoid

joel.lim — Thu, 29 May 2008 03:19:49 +0000

We couldn’t use these talented installation art guys in our pitch, but their work on Video Objects is really an eye feast. Their website’s pretty nice as well,
with a zooming in and out interface.

whitevoid.

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Are you addicted to your laptop? Go topless.

joel.lim — Mon, 26 May 2008 05:46:45 +0000

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IxD Foundations by David Malouf

joel.lim — Mon, 26 May 2008 03:26:00 +0000

A good article about an attempt to define the parameters of Interaction Design.

http://www.boxesandarrows.com/view/foundations-of

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joel.lim — Sun, 11 May 2008 09:36:32 +0000

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