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<channel>
	<title>creativity. digital. faith.</title>
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	<link>http://www.joellim.com</link>
	<description></description>
	<lastBuildDate>Fri, 23 Jul 2010 13:47:34 +0000</lastBuildDate>
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		<title>Ten signs your creative agency truly is.</title>
		<link>http://www.joellim.com/2010/07/23/ten-signs-your-creative-agency-truly-is/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ten-signs-your-creative-agency-truly-is</link>
		<comments>http://www.joellim.com/2010/07/23/ten-signs-your-creative-agency-truly-is/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:47:34 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/23/ten-signs-your-creative-agency-truly-is/</guid>
		<description><![CDATA[1. Awards on the shelf. Recent.   2. Creatives stay up late to crack ideas. And execute them brilliantly.   3. The ECD inspires great work.   4. Planners and brand management have guts to sell brave work.   5. Clients bring their business to you.   6. Creatives respond to rejection with more great [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p>1. Awards on the shelf. Recent.</p>
<p> </p>
<p>2. Creatives stay up late to crack ideas. And execute them brilliantly.</p>
<p> </p>
<p>3. The ECD inspires great work.</p>
<p> </p>
<p>4. Planners and brand management have guts to sell brave work.</p>
<p> </p>
<p>5. Clients bring their business to you.</p>
<p> </p>
<p>6. Creatives respond to rejection with more great ideas.</p>
<p> </p>
<p>7. It parties hard. Especially after big wins.</p>
<p> </p>
<p>8. Your portfolio sizzles.</p>
<p> </p>
<p>9. The ECD has the last word on creative output.</p>
<p> </p>
<p>10. It&#8217;s not afraid of sacking clients.</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/ten-signs-your-creative-agency-truly-is">Wrong way go back.</a>  </p>
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		</item>
		<item>
		<title>BP Your Site</title>
		<link>http://www.joellim.com/2010/07/20/bp-your-site/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bp-your-site</link>
		<comments>http://www.joellim.com/2010/07/20/bp-your-site/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 11:03:58 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/20/bp-your-site/</guid>
		<description><![CDATA[http://bpmysite.com/index.php?q=joellim.com Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><a href="http://bpmysite.com/index.php?q=joellim.com" target="_blank">http://bpmysite.com/index.php?q=joellim.com</a></p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/bp-your-site">Wrong way go back.</a>  </p>
</p></div>
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		</item>
		<item>
		<title>Relaxation in progress</title>
		<link>http://www.joellim.com/2010/07/19/relaxation-in-progress/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=relaxation-in-progress</link>
		<comments>http://www.joellim.com/2010/07/19/relaxation-in-progress/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 15:25:34 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/19/relaxation-in-progress/</guid>
		<description><![CDATA[jl Via iPhone. Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'><img src="http://posterous.com/getfile/files.posterous.com/joellim/MnXtCQo5q5RlvcSJWncBH7qFVSsow7CPHivPfZsI6YW4MTYUVYREDGLSH7VF/photo.jpg" width="320" height="240"/>
<p>jl
<p /> Via iPhone.</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/relaxation-in-progress">Wrong way go back.</a>  </p>
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		<item>
		<title>7:30 pm</title>
		<link>http://www.joellim.com/2010/07/18/730-pm/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=730-pm</link>
		<comments>http://www.joellim.com/2010/07/18/730-pm/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 17:14:03 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/18/730-pm/</guid>
		<description><![CDATA[Click to see the full gallery on Posterous: http://iphone-igey.posterous.com/730-pm-19 jl Via iPhone. Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>Click to see the full gallery on Posterous:
<p /> <a href="http://iphone-igey.posterous.com/730-pm-19">http://iphone-igey.posterous.com/730-pm-19</a>
<p><img src="http://posterous.com/getfile/files.posterous.com/joellim/lzWOEN1jO2oZMpumgmkHs6JUiQVEeg40QYQ3GGNSnOL1fACZLA3jDs7jad6A/image" width="500" height="375"/> </p>
<p>jl
<p /> Via iPhone.</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/730-pm-1">Wrong way go back.</a>  </p>
</p></div>
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		<title>Untitled</title>
		<link>http://www.joellim.com/2010/07/08/untitled/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=untitled</link>
		<comments>http://www.joellim.com/2010/07/08/untitled/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 11:19:52 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/08/untitled/</guid>
		<description><![CDATA[Matt Robinson and Tom Wrigglesworth&#8217;s creation in response to D&#38;AD brief.   And above is their latest HP video. More story in this one. But love the simplicity of the first. Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p>  <object height="300" width="500"><param name="movie" value="http://www.youtube.com/v/fQVGPHQMWyQ&amp;hl=en_US&amp;fs=1?rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/fQVGPHQMWyQ&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" height="300" width="500"></embed></object>  </p>
<p>Matt Robinson and Tom Wrigglesworth&#8217;s creation in response to D&amp;AD brief.</p>
<p> </p>
<p>  <object height="300" width="500"><param name="movie" value="http://www.youtube.com/v/6EiGu1OyjQw&amp;hl=en_US&amp;fs=1?rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/6EiGu1OyjQw&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" height="300" width="500"></embed></object>  And above is their latest HP video. More story in this one. But love the simplicity of the first.</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/22417603">Wrong way go back.</a>  </p>
</p></div>
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		<title>RGB. Light.</title>
		<link>http://www.joellim.com/2010/07/05/rgb-light/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rgb-light</link>
		<comments>http://www.joellim.com/2010/07/05/rgb-light/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 12:15:07 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/07/05/rgb-light/</guid>
		<description><![CDATA[See and download the full gallery on posterous Now we know where white light really comes from. Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-05/vGtAtDCbgCbtEtyjftByHvugDxCiufuqtFdizklfpwegByfgozygBsJtnrBg/RGB_light_3.tiff.scaled500.jpg" width="293" height="393"/> <img src="http://posterous.com/getfile/files.posterous.com/temp-2010-07-05/HpGpkHqtfGHCvmxBvctEiEDIdJhJuHeJuurCewjEpuDscfFjgxdExguDaplp/RGB_light_1_www.mocoloco.com.tiff.scaled500.jpg" width="295" height="393"/>
<div><a href='http://joellim.posterous.com/rgb-light-7'>See and download the full gallery on posterous</a></div>
<p>Now we know where white light really comes from.</p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/rgb-light-7">Wrong way go back.</a>  </p>
</p></div>
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		<title>Simplest Mobile in the World?</title>
		<link>http://www.joellim.com/2010/06/27/simplest-mobile-in-the-world/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simplest-mobile-in-the-world</link>
		<comments>http://www.joellim.com/2010/06/27/simplest-mobile-in-the-world/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 04:13:32 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/2010/06/27/simplest-mobile-in-the-world/</guid>
		<description><![CDATA[Are mobiles actually getting too complicated? They are a cameraapplicationsvideocamgameswebbrowserfaxcoffeemakers that also happen to make phone calls. We can learn heaps about simplicity and usability of design from makers of mobiles for the elderly. This one, in particular: aahttp://www.silverphone.co.uk/shop/p67/Doro-HandlePlus-334-Big-Button-Mobile/product_info.html Posted via email from Wrong way go back.]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><span>Are mobiles actually getting too  complicated? They are a cameraapplicationsvideocamgameswebbrowse</span>rfaxcoffeemakers that also happen to make  phone calls. We can learn heaps about simplicity and usability of design  from makers of mobiles for the elderly. This one, in particular: aa<a href="http://www.silverphone.co.uk/shop/p67/Doro-HandlePlus-334-Big-Button-Mobile/product_info.html" rel="nofollow" target="_blank"><span>http://www.silverphone.co.uk/shop/p67/Do</span><span>ro-HandlePlus-334-Big-Button-Mobile/prod</span>uct_info.html</a></p>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://joellim.posterous.com/simplest-mobile-in-the-world">Wrong way go back.</a>  </p>
</p></div>
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		<title>I&#8217;m now on Posterous!</title>
		<link>http://www.joellim.com/2010/05/18/my-new-blog-is-at/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=my-new-blog-is-at</link>
		<comments>http://www.joellim.com/2010/05/18/my-new-blog-is-at/#comments</comments>
		<pubDate>Tue, 18 May 2010 13:42:14 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[variety]]></category>

		<guid isPermaLink="false">http://www.joellim.com/?p=311</guid>
		<description><![CDATA[http://joellim.posterous.com/]]></description>
			<content:encoded><![CDATA[<p><a href="http://joellim.posterous.com/" target="_self">http://joellim.posterous.com/</a></p>
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		<title>Toughbook: The Punisher&#8217;s Notebook of Choice.</title>
		<link>http://www.joellim.com/2010/02/07/toughbook-the-punishers-notebook-of-choice/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=toughbook-the-punishers-notebook-of-choice</link>
		<comments>http://www.joellim.com/2010/02/07/toughbook-the-punishers-notebook-of-choice/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 08:41:14 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.joellim.com/?p=303</guid>
		<description><![CDATA[The Panasonic Toughbook series promises to withstand a barrage of intense tests. They are, in fact, built to pass the US military&#8217;s toughness tests. Drops. Spills. Heat. Cold. Compression. The Toughbook conquers all. What kind of users would go for Toughbooks? Okay, obvious ones include construction site workers, policemen, soldiers and field researchers. Less obvious [...]]]></description>
			<content:encoded><![CDATA[<p>The Panasonic <a href="http://www.panasonic.com/business/Toughbook/toughbook-products.asp">Toughbook</a> series promises to withstand a barrage of intense tests. They are, in fact, built to pass the US military&#8217;s toughness tests. Drops. Spills. Heat. Cold. Compression. The Toughbook conquers all.</p>
<p>What kind of users would go for Toughbooks? Okay, obvious ones include construction site workers, policemen, soldiers and field researchers. Less obvious are the &#8216;road warriors&#8217;: business people who travel extensively and demand notebooks that can take a pummeling. Panasonic has released a range of Toughbooks for these particular group of users. These business-class Toughies are much lighter (light for the toughbook category mind you) than their brawny cousins but make no mistake, they are up for the hard knocks.</p>
<p>Since its introduction, Dell, Twinhead and Motorola have released their rugged notebooks as well. Watch Panasonic versus Motorola below.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/ckIV1MhGbXo&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ckIV1MhGbXo&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
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		<title>Crazy Old Lady from XBOX ad casting</title>
		<link>http://www.joellim.com/2010/01/23/crazy-old-lady-from-xbox-ad-casting/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=crazy-old-lady-from-xbox-ad-casting</link>
		<comments>http://www.joellim.com/2010/01/23/crazy-old-lady-from-xbox-ad-casting/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 01:30:17 +0000</pubDate>
		<dc:creator>joel.lim</dc:creator>
				<category><![CDATA[copywriting / advertising]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.joellim.com/?p=300</guid>
		<description><![CDATA[Funny video showing a gutsy and audacious old lady :) that didn&#8217;t make it to the shoot :( The finished commercial is below: Her silly &#8216;acting&#8217; in the casting studio proved to be a viral hit. Would you prefer to watch her more often than the finished commercial? Unscripted trumps scripted.]]></description>
			<content:encoded><![CDATA[<p>Funny video showing a gutsy and audacious old lady :) that didn&#8217;t make it to the shoot :(</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/b9CK37sqoz0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=pt_BR&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/b9CK37sqoz0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=pt_BR&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>The finished commercial is below:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/1koDmMSfi0M&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=pt_BR&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/1koDmMSfi0M&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=pt_BR&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>Her silly &#8216;acting&#8217; in the casting studio proved to be a viral hit. Would you prefer to watch her more often than the finished commercial? Unscripted trumps scripted.</p>
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