Copywriter meets web 2.0

Can my world get any narrower? Can it squeeze any more sanity out of me? Can work be any more predictable, can it be more processed than it is already? Can clients give us any less respect than they do now? Can we better our selves, our skills, so that we would be worthy of respect?

Someone said that creativity is the art of keeping the butt on the seat. I think learning is, too. I want to absorb Dreamweaver. I have the textbook. I have the application. But not enough energy on weeknights to read more than two pages. And ants in my pants.

Need inspiration? A kick in the ass, perhaps? Listen to what these famous Creative Directors have to say. The diaryofacreativedirector.

Some may find this long copy epitaph to advertising depressing, they might reject it completely. Others will celebrate.