“Thinking is not free. Likewise, creating is not free. It requires skilful use of intellectual resources. Our brains are a valuable and precious asset in which our parents, and our schools and then, if we wish, we ourselves, invest considerable time and money. As with any other investment, the amounts, strategies and results vary. Creating also has opportunity cost. The cost of creating something is the cost of not creating something else.” (John Howkins, The Creative Economy, 2001)
Thinking is not free
This entry was posted on 14/04/2009 (Tuesday) at 12:25 pm and is filed under copywriting / advertising, design, thinking. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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© joellim 2010.
© joellim 2010.









