creativity. digital. faith.

I sometimes daydream about seriously changing my vocation. From copywriter to art director. I seem to feel that art directors have more fun. Sure, they work long hours crafting, but look at the end result. A beautiful, concise layout; tension on a page that passersby can’t help but notice. It may mean starting at a lower rung of the agency ladder. But if I’m going to morph myself into a digital creative, or at least have the skills of one, I find art direction an avenue that will make me more hire-able anywhere in the world. How did I become a copywriter in the first place? By default, as I didn’t possess a formal art education. But year-in-year-out in agencies, I have picked up the thinking of art directors. What I lack is the experience of actually doing art and training in graphic software — which, as perfect as it seems, is what I’m busy with now at uni.