Copywriter meets web 2.0

What do I have to do to come up with stuff like this? What do I have to inhale?

I was greeted on the first day of work at JWT on 2nd Jan by Vader. He had an acute case of halitosis. Yes, advertising is actually working for the Dark Side, selling product with Mind Control.

Look carefully, you will see a GPS map device mounted below the rear-view mirror. Prepare for an increase of mobile phones becoming or replacing current ‘dashtop’ gadgets in the very near future. And women getting lost a lot less often.

If, at the beginning of a project you name a newly-conceived product or service, you will find yourself heading towards a direction that may limit fresh ways of thinking about that prod/service. Try giving it a proper name later (very hard if you’re a copywriter like me) and you will open up spaces in your brainstorming sessions you never thought were there.