Copywriter meets web 2.0

Watching Band of Brothers on DVD is a real treat. The wonderful script carries the viewer through the brutality of WW2 episode by episode. I realised, watching it, what went wrong with me and VC. Something I accepted in the back of my mind but never acknowledged openly.

I was fighting alone for too long. No real support coming from anywhere. Vineyard proving to be not a little lost, in my opinion, about the work in Asia. Also when Vi left, I trudged on. Kept giving. Kept believing that help would arrive. But I knew I was getting near the end of the rope. I hung on as long as I could. Finally, all my strength was sapped. And now, the thought of the two years trying to establish something in Cyberjaya makes me nauseous. Even church, at times. ‘Oh well, there goes another shot-up believer. Don’t worry, he’ll manage.’

I still see the faces of the people I’ve come to know as friends in Cyberjaya. Often, I have flashbacks, and I wish things turned out differently.

Today we got news that Chee Wee and I got a silver lion! I thank him (and Him) for breaking the 3 year dry spell :) Upwards and onwards…

We push our minds, we wreck our heads

We work day and night in search of Gold

The fame, the glory, the promotion, the money

A Pencil, a Lion, a Spike, or a Clio

The list goes on, the pressure to perform

Drives us insane, makes some better, makes some lesser

Where do I stand if I don’t deliver?

My worth is weighed on a scale of metal!

Gold: you are the best

Silver: fantastic

Bronze: better than most

Finalist: better than nothing

You must understand one thing, if you are to understand a Creative

Adland is ruled by the ones who have Gold

It’s a zero sum game and my score stands at ‘0′

My competitive streak plays havoc on my esteem when I review

My work and it hasn’t brought me a trace of a prize

So I kamikaze into my pad

I satisfy my thirst for greatness with a 0.4mm marker

I try and try and try again

Another scamp, one more headline

Till my eyes drop off and my fingers bleed

Till I am carted away into a lobotomy

The passion and the pain - my raison d’etre

I am a copywriter, darn it! The joy, the curse

Leave me alone you halfwits, lazybones, ‘mediocrits’

I don’t have time for your power games your politics

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There.

I’ve lost it.