Among all the work I’ve created so far in my career, I have to say that the ones we are doing pro bono for the refugee agency ranks among the most satisfying. Knowing that the work will help the country’s most helpless and vulnerable group of people is infinitely rewarding. The passion shown by the teams on the job, the production houses, the artists, is inspiring.
Advertising is a powerful communications tool. For a long time, I’ve felt that to use this power to bring good to society is not a good idea. It is a responsibility. Sober from the self-love and vainglory that has too long defined the ad industry, the selfless pursuit of objectives of lasting achievement: changed lives, lets us improve not just products and services but human life itself. Thank you for your dedication to do great work for a great cause. You are a giant.
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