1. Awards on the shelf. Recent.
2. Creatives stay up late to crack ideas. And execute them brilliantly.
3. The ECD inspires great work.
4. Planners and brand management have guts to sell brave work.
5. Clients bring their business to you.
6. Creatives respond to rejection with more great ideas.
7. It parties hard. Especially after big wins.
8. Your portfolio sizzles.
9. The ECD has the last word on creative output.
10. It’s not afraid of sacking clients.
